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~person:"Hennigs, Nadine"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Corporate reputation
Marketingmanagement
Theorie
Brand extension
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Markentransfer
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Polar Electro Oy <Kempele>
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Hennigs, Nadine
Keller, Kevin Lane
4
Aaker, David A.
3
Anderson, Paul F.
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Bacchiega, Emanuele
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
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