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~person:"Hennigs, Nadine"
~subject:"Firmenimage"
~subject:"Sportartikelbranche"
~type:"article"
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The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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