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~person:"Henninger, Claudia E."
~subject:"Markenführung"
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Markenführung
Fashion
18
Mode
18
Textile distribution
14
Textilhandel
14
Nachhaltigkeit
12
Sustainability
12
Consumer behaviour
11
Konsumentenverhalten
11
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8
Sustainable consumption
8
Luxury goods
7
Luxusgüter
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Bekleidungsindustrie
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Bekleidung
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Brand management
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Henninger, Claudia E.
Ko, Eunju
12
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7
Moore, Christopher M.
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McColl, Julie
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Ozuem, Wilson
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Sustainable Luxury : An International Perspective
2
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
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What do you think? : investigating how consumers perceive luxury
fashion
brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
2
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
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