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~person:"Henschke, Axel"
~subject:"Globalisierung"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
~type_genre:"Working Paper"
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Marketing von Solutions : innovative Ansätze und Best Practices
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ECONIS (ZBW)
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"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
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