Herath, Deepananda; Cranfield, John; Henson, Spencer; … - In: Agribusiness 24 (2008) 2, pp. 207-230
Factors influencing the development and commercialization of functional food and nutraceutical (FFN) products are explored. Count data models are developed to relate firm, market, and regulatory covariates to the number of FFN product lines firms have under development, on the market, and in...