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~person:"Herd, Kelly B."
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Do backer affiliations help or hurt crowdfunding success?
Herd, Kelly B.
;
Mallapragada, Girish
;
Narayan, Vishal
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013390586
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