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~person:"Hermanns, Arnold"
~source:"econis"
~subject:"Event marketing"
~type_genre:"Aufsatz in Zeitschriften"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
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