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~person:"Hernández Ortega, Blanca"
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Hernández Ortega, Blanca
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When the performance comes into play : the influence of positive online consumer reviews on individuals' post-consumption responses
Hernández Ortega, Blanca
- In:
Journal of business research : JBR
113
(
2020
),
pp. 422-435
Persistent link: https://www.econbiz.de/10012230515
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