Pechlaner, Harald; Herntrei, Marcus; Pichler, Sabine; … - In: Tourism Review 67 (2012) 2, pp. 22-33
Purpose – In South Tyrol, Italy, and in other alpine destinations, the role of publicly financed tourism destination management has traditionally a strong focus on image promotion. In South Tyrol, three further regional public management organisations have recently been founded with the aim of...