Nyengerai, Sarah; Manjoro, Evans - In: International Journal of Academic Research in Business … 4 (2014) 9, pp. 98-104
An assessment was made of the effect of family size on store brand perception. It was hypothesized that larger households because of resources constraints would have a higher perception of store brands. A survey of 43 households was conducted in Harare, Bulawayo and Bindura and their perception...