Herrero-Crespo, Angel; Viejo-Fernández, Nuria; … - In: Journal of Fashion Marketing and Management: An … 26 (2021) 3, pp. 401-419
Purpose: This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition....