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~person:"Herrewijn, Laura"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
~type_genre:"CD-ROM, DVD"
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Herrewijn, Laura
Reijmersdal, Eva A. van
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Saved in:
2
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
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