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~person:"Herrmann, Andreas"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Brand engagement"
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Herrmann, Andreas
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Journal of the Academy of Marketing Science
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
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ECONIS (ZBW)
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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
2
Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
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