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~person:"Herrmann, Andreas"
~subject:"Deutschland"
~type_genre:"Book section"
~type_genre:"Business report"
~type_genre:"Forschungsbericht"
~type_genre:"Umfrage"
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Bundling strategy
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Herrmann, Andreas
Heidling, Eckhard
8
Lay, Gunter
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Meil, Pamela
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Thomas, Oliver
5
Becker, Jörg
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Knackstedt, Ralf
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Beverungen, Daniel
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Biege, Sabine
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Bollhöfer, Esther
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Schlicker, Michael
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Beck, Thilo C.
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Dressel, Kathrin
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Eberhard, Dunja B.
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Engelien, Heike
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Fellmann, Michael
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Fuchs, Christian
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Gille, Christian
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Groß, Reinhold
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Habler, Thomas
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Heinen, Ewald
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Huber, Frank
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Jenne, Frank
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Kes, Isabelle
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Klein, Sandra
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Krumeich, Julian
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Kühlborn, Sven
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Lerch, Christian
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Loos, Peter
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Lux, Heinz-Günter
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Müller, Oliver
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Münster, Marc
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Nüttgens, Markus
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Pawlitzki, Christina
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Pfeiffer, Birgit
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Pier, Marcus
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
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ECONIS (ZBW)
2
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Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
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2
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
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