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~person:"Herrmann, Andreas"
~subject:"Germany"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
~type_genre:"Non-commercial literature"
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Herrmann, Andreas
Meffert, Heribert
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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ECONIS (ZBW)
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Marketing-Controlling : Erläuterungen der konzeptionellen Grundlagen zur Planung, Steuerung und Kontrolle der marketingpolitischen Aktivitäten am Beispiel von Unternehmen der Autom...
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10001139653
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2
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
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