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~person:"Herstatt, Cornelius"
~person:"Picot, Arnold"
~subject:"Marketing management"
~type_genre:"Case study"
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
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Virtuelle Communities als ein innovatives Instrument für Unternehmen : eine explorative Fallstudienanalyse im Hobby- und Freizeitgüterbereich
Tietz, Robert
-
2007
Persistent link: https://www.econbiz.de/10003485494
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