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~person:"Herstatt, Cornelius"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Herstatt, Cornelius
Hunt, Shelby D.
10
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9
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9
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8
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International journal of technology management : IJTM
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
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2
Virtuelle Communities als ein innovatives Instrument für Unternehmen : eine explorative Fallstudienanalyse im Hobby- und Freizeitgüterbereich
Tietz, Robert
-
2007
Persistent link: https://www.econbiz.de/10003485494
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3
Management of "technology push" development projects
Herstatt, Cornelius
;
Lettl, Christopher
- In:
International journal of technology management : IJTM
27
(
2004
)
2/3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10001999919
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