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~person:"Herstatt, Cornelius"
~subject:"New product development"
~type:"book"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Übersichtsarbeit"
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
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