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~person:"Hertle, Thomas"
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GfK-Marktforschung GmbH
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Test market
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Testmarkt
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Hertle, Thomas
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Marketinglab : evaluatives Pretesting mit der GfK Testmarktwelt
Högl, Siegfried
;
Hertle, Thomas
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 971-991)
.
2009
Persistent link: https://www.econbiz.de/10003766206
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