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~person:"Herwartz, Helmut"
~person:"Nguyen Phong Nguyen"
~person:"Vuong, Quan Hoang"
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
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