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~person:"Hesse, Jürgen"
~person:"Link, Jörg"
~person:"Piersma, N."
~subject:"Marketing management"
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Marketing management
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Hesse, Jürgen
Link, Jörg
Piersma, N.
Ceyp, Michael
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Kundenkommunikation und Kundenbindung : neue Ansätze zum Dialog im Marketing
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ECONIS (ZBW)
3
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Vom Beeinflussungsmarketing zum Beziehungsmarketing : Ursachen, Dimensionen, Instrumente
Hesse, Jürgen
- In:
Kundenkommunikation und Kundenbindung : neue Ansätze …
,
(pp. 13-54)
.
1997
Persistent link: https://www.econbiz.de/10001299374
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2
Verbreitung und Einsatz des Database-Marketing und CAS : kundenorientierte Informationssysteme in deutschen Unternehmen
Link, Jörg
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1994
Persistent link: https://www.econbiz.de/10014005034
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3
Database Marketing und Computer Aided Selling : strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen
Link, Jörg
;
Hildebrand, Volker G.
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1993
Persistent link: https://www.econbiz.de/10000349083
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