Hawkins-Mofokeng, Raymond; Canavari, Maurizio; Hingley, … - In: International Journal of Food and Beverage … 2 (2017) 2, pp. 13-35
Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products that used GIs in Italy and UK. There are many challenges surrounding the prevailing trend or movement towards the adoption of exclusive quality standards and distinctions in the...