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~person:"Hinson, Robert"
~person:"Keller, Kevin Lane"
~subject:"Marketing theory"
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Marketing theory
Marketing management
59
Marketingmanagement
59
Marketing
26
Brand management
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Markenführung
22
Marketingtheorie
14
Emerging economies
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Hinson, Robert
Keller, Kevin Lane
Kotler, Philip
24
Sheth, Jagdish N.
13
Perreault, William D.
9
Homburg, Christian
8
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
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8
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7
Krohmer, Harley
7
Tadajewski, Mark
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6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Varadarajan, Rajan
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
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Doherty, Anne Marie
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Hammann, Peter
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Jaworski, Bernard J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
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Saren, Michael
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Shaw, Eric H.
3
Stremersch, Stefan
3
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ECONIS (ZBW)
14
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
4
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
5
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
6
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
9
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
10
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
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