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~person:"Hinterhuber, Andreas"
~person:"Homburg, Christian"
~person:"Naudé, Peter"
~subject:"Vertrauen"
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Search: subject:"B-to-B-Marketing"
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Vertrauen
B-to-B-Marketing
53
Business-to-business marketing
53
Lieferantenmanagement
22
Supplier relationship management
22
Preismanagement
15
Pricing strategy
15
Beziehungsmarketing
10
Relationship marketing
10
Firm performance
9
Unternehmenserfolg
9
Business network
8
Unternehmensnetzwerk
8
Business-to-Business-Marketing
7
Deutschland
7
Germany
7
Selling
6
Verkauf
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
business-to-business marketing
5
Brand management
4
Confidence
4
Customer value
4
Innovation
4
Kundenwert
4
Markenführung
4
Preispolitik
4
USA
4
United States
4
Befragung
3
Betriebliche Wertschöpfung
3
Brand
3
Bundling strategy
3
Dynamic capabilities
3
Dynamische Kompetenzen
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4
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Hinterhuber, Andreas
Homburg, Christian
Naudé, Peter
Svensson, Göran
4
Akrout, Houcine
3
Casidy, Riza
3
Nolte, Philipp Johannes
3
Abosag, Ibrahim
2
Ahmad, Bilal
2
Akhtar, Nadeem
2
Dowell, David
2
Han, Sang-Lin
2
Heffernan, Troy
2
Houjeir, Roudaina
2
Jiang, Zhizhong
2
Mohan, Mayoor
2
Morrison, Mark D.
2
Nienaber, Ann-Marie
2
Padin, Carmen
2
Paulssen, Marcel
2
Pavlou, Paul A.
2
Sharma, Piyush
2
Vidal, David
2
Yuan, Jingbo
2
Al-Janabi, Sufyan
1
Ali M. Yunus
1
Alvermann, Lukas
1
Andaleeb, Syed S.
1
Ansary, Adel I. el-
1
Arney, Nathanael
1
Ashfaq, Muhammad
1
Awad, Waleed Kareem
1
Badrinarayanan, Vishag
1
Baker, Brent L.
1
Banerjee, Probir
1
Barry, James M.
1
Bauer, Wolfgang
1
Bello, Daniel C.
1
Berenguer Contrí, Gloria
1
Billström, Anders
1
Blomqvist, Kirsimarja
1
Boles, James S.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Journal of marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
4
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1
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
2
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
3
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
4
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
Saved in:
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