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~person:"Hinterhuber, Andreas"
~person:"Homburg, Christian"
~person:"Naudé, Peter"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
53
Business-to-business marketing
53
Lieferantenmanagement
22
Supplier relationship management
22
Preismanagement
15
Pricing strategy
15
Beziehungsmarketing
10
Relationship marketing
10
Firm performance
9
Unternehmenserfolg
9
Business network
8
Unternehmensnetzwerk
8
Business-to-Business-Marketing
7
Deutschland
7
Germany
7
Selling
6
Verkauf
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
business-to-business marketing
5
Brand management
4
Confidence
4
Customer value
4
Innovation
4
Kundenwert
4
Markenführung
4
Preispolitik
4
USA
4
United States
4
Vertrauen
4
Befragung
3
Betriebliche Wertschöpfung
3
Brand
3
Bundling strategy
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
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Undetermined
14
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2
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Article
43
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15
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Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
5
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5
Aufsatzsammlung
4
Collection of articles of several authors
4
Graue Literatur
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Non-commercial literature
4
Sammelwerk
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Arbeitspapier
3
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2
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1
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English
47
German
11
Author
All
Hinterhuber, Andreas
Homburg, Christian
Naudé, Peter
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Johnston, Wesley J.
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business research : JBR
2
Journal of revenue and pricing management
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Creating and managing superior customer value
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation in pricing : contemporary theories and best practices
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of strategy and management
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing intelligence & planning
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
55
USB Cologne (EcoSocSci)
3
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31
Enabling relationship structures and relationship performance improvement : the moderating role of relational capital
Kohtamäki, Marko
;
Vesalainen, Jukka
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009699335
Saved in:
32
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
33
An empirical analysis of industrial brands for industrial distributors
Hinterhuber, Andreas
;
Hinterhuber, Giulia
- In:
Journal of strategy and management
5
(
2012
)
3
,
pp. 252-265
Persistent link: https://www.econbiz.de/10009614138
Saved in:
34
Understanding network picture complexity : an empirical analysis of contextual factors
Ramos, Carla
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 951-972
Persistent link: https://www.econbiz.de/10009656733
Saved in:
35
Using actors' perceptions of network roles and positions to understand network dynamics
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 259-269
Persistent link: https://www.econbiz.de/10009544757
Saved in:
36
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
37
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
38
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
39
Preismanagement auf Business-to-Business-Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
contributor
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009617615
Saved in:
40
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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