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~person:"Hinterhuber, Andreas"
~person:"Karwan, Mark H."
~person:"Kleinaltenkamp, Michael"
~subject:"Leistungsbündel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject_exact:"B2B-Marketing"
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Leistungsbündel
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
9
Preismanagement
9
Pricing strategy
9
Supplier relationship management
9
Bundling strategy
5
Betriebliche Wertschöpfung
4
Customer value
4
Kundenwert
4
Value creation
4
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Pricing
3
Selling
3
Theorie
3
Theory
3
Value-based pricing
3
Verkauf
3
B2B
2
Beziehungsmarketing
2
Customer value proposition
2
Firm performance
2
Marketing management
2
Marketingmanagement
2
Preisdifferenzierung
2
Price discrimination
2
Relationship marketing
2
Solution business
2
USA
2
United States
2
Unternehmenserfolg
2
Value quantification
2
Value-based selling
2
Adaptive selling
1
Behavioral pricing
1
Brand
1
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Aufsatz in Zeitschrift
Working Paper
Article in journal
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Aufsatzsammlung
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Konferenzschrift
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Arbeitspapier
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Collection of articles of several authors
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English
4
German
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Hinterhuber, Andreas
Karwan, Mark H.
Kleinaltenkamp, Michael
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Gebauer, Heiko
4
Nordin, Fredrik
4
Jacob, Frank
3
Adamson, Brent
2
Backhaus, Klaus
2
Bertini, Marco
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Cova, Bernard
2
Dixon, Matthew
2
Eggert, Andreas
2
Holmlund, Maria
2
Homburg, Christian
2
Kindström, Daniel
2
Kohli, Ajay Kumar
2
Kohtamäki, Marko
2
Kühlborn, Sven
2
Murray, Chase
2
Raj, Ritwik
2
Reinartz, Werner J.
2
Salle, Robert
2
Sichtmann, Christina
2
Stock-Homburg, Ruth
2
Sun, Lei
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Totzek, Dirk
2
Wangenheim, Florian von
2
Alavi, Sascha
1
Becker, Jörg
1
Beverungen, Daniel
1
Bharadwaj, Sundar G.
1
Bharadwaj, Sundar S.
1
Bond, Edward U., III
1
Borgh, Michel van der
1
Bornemann, Torsten
1
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Published in...
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Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of revenue and pricing management
1
Journal of service research
1
Source
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ECONIS (ZBW)
5
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1
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
2
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
3
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
4
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
5
Be- und Verarbeitungsleistungen des Technischen Handels : Ergebnisse einer empirischen Untersuchung
Kleinaltenkamp, Michael
-
1995
Persistent link: https://www.econbiz.de/10000927471
Saved in:
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