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~person:"Hinterhuber, Andreas"
~person:"Kleinaltenkamp, Michael"
~subject:"Leistungsbündel"
~type_genre:"Collection of articles of several authors"
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Leistungsbündel
B-to-B-Marketing
17
Business-to-business marketing
17
Investitionsgütermarketing
12
Lieferantenmanagement
9
Supplier relationship management
9
Theorie
9
Theory
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Marketingmanagement
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Preismanagement
6
Pricing strategy
6
Beschaffung
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Direktmarketing
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Physical distribution
5
Procurement
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Vertrieb
5
Business-to-Business-Marketing
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Betriebliche Wertschöpfung
3
Beziehungsmanagement
3
Beziehungsmarketing
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Marketing management
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Product management
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Produktmanagement
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Relationship marketing
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Sales promotion
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Value creation
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Verkaufsförderung
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Angebotsbearbeitung
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Auftragsabwicklung
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Contract
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Deutschland
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Financial Engineering
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Financial engineering
2
Germany
2
Kundenmanagement
2
Kundenorientierung
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Order processing
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Preispolitik
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Project management
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Projektmanagement
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Hinterhuber, Andreas
Kleinaltenkamp, Michael
Jacob, Frank
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Cova, Bernhard
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Fließ, Sabine
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Gleich, Ronald
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Kowalkowski, Christian
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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