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~person:"Hiraoka, Clemens"
~subject:"Informationstechnik"
~type_genre:"Doctoral Thesis"
~type_genre:"Fallstudie"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Textbook"
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Informationstechnik
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Automotive industry
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Bayerische Motoren Werke
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Brand image
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Hiraoka, Clemens
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Applied Marketing Science /Angewandte Marketingforschung
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Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
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Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
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2009
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1. ed.
Persistent link: https://www.econbiz.de/10003843941
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