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~person:"Hirose, Morikazu"
~person:"Möhlenbruch, Dirk"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Relationship marketing
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Hirose, Morikazu
Möhlenbruch, Dirk
Al-Nabhani, Khalid
4
Bart, Yakov
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Luo, Xueming
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McLean, Graeme J.
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Okazaki, Shintaro
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Stephen, Andrew T.
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Sárváry, Miklós
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Thrassou, Alkis
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Breaking new ground in theory and practice
1
Electronic markets : the international journal on networked business
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
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ECONIS (ZBW)
4
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Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
2
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
3
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
4
Web 2.0-Anwendungen im Kundenbindungsmanagement des M-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 221-240)
.
2008
Persistent link: https://www.econbiz.de/10003753447
Saved in:
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