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~person:"Hirose, Morikazu"
~person:"Phuah Kit Teng"
~subject:"Mobile Marketing"
~type_genre:"Aufsatz im Buch"
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Bridging the gap between advertising academia and practice
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Contemporary trends in innovative marketing strategies
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ECONIS (ZBW)
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Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
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The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
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