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~person:"Hirt, Gerulf"
~person:"Nyilasy, Gergely"
~subject:"Authors"
~subject:"Media professions"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising : official publication of the American Academy of Advertising
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Zeitschrift für Unternehmensgeschichte
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Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
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Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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