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~person:"Ho, Ying"
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Ho, Ying
Pachter, Meir
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Journal of Consumer Marketing
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The journal of consumer marketing
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The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
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2
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
Journal of Consumer Marketing
34
(
2017
)
2
,
pp. 147-155
progress level of goal
pursuit
and customers’ consumption behaviors in a retail setting. Design/methodology/approach Data were …
Persistent link: https://www.econbiz.de/10014850107
Saved in:
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