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Hoang Sinh Nguyen
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The effectiveness of guilt and shame appeals on
health
communications
: the moderating role of self-construal and personal cultural orientation
Hoang Sinh Nguyen
;
Laufer, Daniel
;
Jayne, Krisjanous
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 310-324
Persistent link: https://www.econbiz.de/10012429473
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