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~person:"Hobusch, Sonja"
~type_genre:"Government document"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
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Hobusch, Sonja
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
35
Cherchye, Laurens
33
Huber, Frank
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Moraga-González, José Luis
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Franses, Philip Hans
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Schuh, Scott
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Warlop, Luk
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Wildenbeest, Matthijs R.
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Armstrong, Mark
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Carroll, Chris
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Der Einfluss von Mixed Emotions auf die Werbewirkung : eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
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