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The freeloader effect : examining the influence of engagement and attitudes in a
virtual
fan
community
Walker, Matthew
;
Hodge, Courtney
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 130-139
Persistent link: https://www.econbiz.de/10011752682
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