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~person:"Hoffman, Donna L."
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Hoffman, Donna L.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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No strings attached : when giving it away versus making them pay reduces consumer information disclosure
White, Tiffany Barnett
;
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 184-195
Persistent link: https://www.econbiz.de/10010403996
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