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~person:"Hoffmann, Stefan"
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Hoffmann, Stefan
Goerg, Sebastian J.
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Henrich, Joseph
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International Business Review
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International business review : the official journal of the European International Business Academy
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The tenure-based customer retention model : a cross-cultural validation
Krautz, Carolin
;
Hoffmann, Stefan
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 83-106
Persistent link: https://www.econbiz.de/10011752717
Saved in:
2
Do culture-dependent response styles distort substantial relationships?
Hoffmann, Stefan
;
Mai, Robert
;
Cristescu, Anamaria
- In:
International Business Review
22
(
2013
)
5
,
pp. 814-827
extreme response style.
Cross-cultural
research
projects may be particularly vulnerable to misinterpretations. This paper …
Persistent link: https://www.econbiz.de/10010869572
Saved in:
3
Do culture-dependent response styles distort substantial relationships?
Hoffmann, Stefan
;
Mai, Robert
;
Cristescu, Anamaria
- In:
International business review : the official journal of …
22
(
2013
)
5
,
pp. 814-827
Persistent link: https://www.econbiz.de/10009771716
Saved in:
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