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~person:"Hoffmann, Stefan"
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Cross-cultural marketing
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Interkulturelles Marketing
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2005-2010
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Customer retention
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Hoffmann, Stefan
Christiansen, Bryan
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Yildiz, Emel
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Yildiz, Salih
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Barrio-García, Salvador del
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Herk, Hester van
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Amandeep Singh
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Christian-Albrechts-Universität zu Kiel
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Journal für Betriebswirtschaft : management review quarterly
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ECONIS (ZBW)
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Essays on international marketing : a cross-cultural perspective
Krautz, Carolin
-
2017
Persistent link: https://www.econbiz.de/10011746655
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2
State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan
;
Fischer, Sophia
;
Schwarz, Uta
;
Mai, Robert
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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