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~person:"Hogg, Margaret K."
~subject:"Ambivalence"
~subject:"Werbung"
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European journal of marketing : EJM
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Consumption through the ambivalent prism of intergenerational support
Karanika, Katerina
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 575-601
Persistent link: https://www.econbiz.de/10011574472
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2
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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