Chung, Kim‐Choy; Fam, Kim‐Shyan; Holdsworth, David K. - In: Asia-Pacific Journal of Business Administration 1 (2009) 1, pp. 54-67
Purpose – The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice?...