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~person:"Hollebeek, Linda D."
~person:"Kumar, Prashant"
~subject:"Konsumentenverhalten"
~subject:"Nachhaltigkeit"
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Hollebeek, Linda D.
Kumar, Prashant
Dhir, Amandeep
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
3
An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant
;
Polonsky, Michael J.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
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