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~person:"Hollebeek, Linda D."
~person:"Link, Jörg"
~subject:"Electronic Commerce"
~type_genre:"Book section"
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Electronic Commerce
Beziehungsmarketing
16
Relationship marketing
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Mobile Marketing
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IT-gestütztes Marketing
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Hollebeek, Linda D.
Link, Jörg
Fassott, Georg
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Meyer, Anton
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Piller, Frank T.
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Ratten, Vanessa
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Silberer, Günter
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E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
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E-Business und Marketing-Controlling
Link, Jörg
;
Schmidt, Sebastian
- In:
E-Business & Controlling : Einordnung, Umsetzung, …
,
(pp. 73-80)
.
2001
Persistent link: https://www.econbiz.de/10001604402
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2
eCRM als strategische und organisatorische Herausforderung
Link, Jörg
;
Gerth, Norbert
- In:
eCRM - Electronic Customer Relationship Management : …
,
(pp. 305-326)
.
2001
Persistent link: https://www.econbiz.de/10001575458
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