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~person:"Hollebeek, Linda D."
~person:"Pathak, Taral"
~source:"econis"
~subject:"Brand management"
~subject:"Indien"
~subject:"Markenführung"
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Hollebeek, Linda D.
Pathak, Taral
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CSR and sustainability in the public sector
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The journal of product & brand management
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ECONIS (ZBW)
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CSR and nation building agenda in India : an accounting framework for "multiplier" effect of Corporate Social Responsibility
Pathak, Taral
;
Tewari, Ruchi
- In:
CSR and sustainability in the public sector
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012287340
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2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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