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~person:"Hollebeek, Linda D."
~source:"econis"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Social Web
Consumer behaviour
43
Konsumentenverhalten
43
Beziehungsmarketing
27
Relationship marketing
27
Brand management
16
Markenführung
16
Customer integration
14
Kundenintegration
14
Social web
10
Brand image
9
Customer engagement
9
Markenimage
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Online-Marketing
7
Consumer engagement
6
Bibliometrics
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Bibliometrie
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Brand
4
Markenartikel
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Aufsatz in Zeitschrift
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English
10
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Hollebeek, Linda D.
Filieri, Raffaele
17
Dwivedi, Yogesh Kumar
12
Flavián Blanco, Carlos
12
Loureiro, Sandra Maria Correia
12
Rita, Paulo
11
Füller, Johann
9
Law, Chun Hung Roberts
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Harrigan, Paul
8
Ko, Eunju
8
Wallace, Elaine
8
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Rana, Nripendra P.
7
Schivinski, Bruno
7
Stephen, Andrew T.
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chen, Huan
6
Cheung, Man Lai
6
Dessart, Laurence
6
Hazari, Sunil
6
Kian Yeik Koay
6
Michaelidou, Nina
6
Phua, Joe
6
Rather, Raouf Ahmad
6
Ruiz Mafe, Carla
6
Thaichon, Park
6
Thurasamy Ramayah
6
Vrontis, Demetris
6
Ahuja, Vandana
5
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
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10
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
3
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
4
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
5
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
6
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
7
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
8
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
9
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
10
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
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