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~person:"Hollensen, Svend"
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Alternative Entry Modes
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Incubator
1
India
1
Kelsen Group
1
Small- and Medium Sized Enterprises (SME)
1
butter cookies
1
control
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emerging markets
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entry mode
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international experience
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risk
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Hollensen, Svend
Peukert, Christian
6
Aguiar, Luis
4
Duso, Tomaso
4
Hannane, Jonas
4
Ullrich, Hannes
4
Arifin, Yalun
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van der Plas, A.
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van der Sloot, B.
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Transnational Marketing Journal
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The Incubator Concept as an Entry Mode option for SME’s
Ulrich, Anna Marie Dyhr
;
Hollensen, Svend
- In:
Transnational Marketing Journal
2
(
2014
)
1
,
pp. 1-19
-depth qualitative research on a selected case (Kelsen Group selling butter
cookies
to India) reveals the reasoning behind the entry mode …
Persistent link: https://www.econbiz.de/10010901835
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