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~person:"Holt, Douglas B."
~person:"Rugman, Alan M."
~subject:"Transnational corporation"
~type_genre:"Reprint"
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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Analysis of multinational strategic management : the selected scientific papers of Alan M. Rugman and Alain Verbeke
Rugman, Alan M.
;
Verbeke, Alain
-
2005
Persistent link: https://www.econbiz.de/10002811872
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