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~person:"Holt, Douglas B."
~person:"Sternthal, Brian"
~subject:"Markenführung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
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Markenführung
Consumer behaviour
6
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Brand management
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4
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Internationales Marketing
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Amtsdruckschrift
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Holt, Douglas B.
Sternthal, Brian
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
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3
Esch, Franz-Rudolf
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Goldsmith, Ronald E.
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Langner, Tobias
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Tybout, Alice M.
3
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2
Asmat Nizam Abdul Talib
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Kellogg on marketing
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
The evolution of brands : from signals of quality to storehouses of trust
1
The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
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Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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2
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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3
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
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4
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
Saved in:
5
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
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