//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Holzmüller, Hartmut H."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand extension"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
1
Brand image
1
Brand management
1
Co-branding
1
Conceptual framework
1
Country of origin
1
Endorsement
1
Halo
1
Literature review
1
Markenführung
1
Markenimage
1
Markentransfer
1
Spillover effect
1
Spillover effects
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Holzmüller, Hartmut H.
Völckner, Franziska
14
Sattler, Henrik
13
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
7
Dens, Nathalie
6
Moorthy, Sridhar
6
Pina, José M.
6
Bravo, Rafael
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Hennig-Thurau, Thorsten
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Reinstrom, Christian
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Baumüller, Nicole
4
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Kaufmann, Gwen
4
Kim, Kyeongheui
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Sood, Sanjay
4
Spiller, Achim
4
Zatloukal, Grit
4
Aaker, David A.
3
Bacchiega, Emanuele
3
Backhaus, Christof
3
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->