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~person:"Homburg, Christian"
~person:"Ireland, R. Duane"
~person:"Wildemann, Horst"
~subject:"Kernkompetenz"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Theory"
~type_genre:"Case study"
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Homburg, Christian
Ireland, R. Duane
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Technologieorientiertes Innovationsmanagement : Strategien für kleine und mittelständische Unternehmen
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ECONIS (ZBW)
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Lernen und Kreativität als Differenzierungspotenziale im globalen Wettbewerb
Wildemann, Horst
- In:
Technologieorientiertes Innovationsmanagement : …
,
(pp. 23-44)
.
2003
Persistent link: https://www.econbiz.de/10001791371
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The management of strategy : concepts
Ireland, R. Duane
;
Hoskisson, Robert E.
;
Hitt, Michael A.
-
2009
-
8th ed., internat. student ed.
Persistent link: https://www.econbiz.de/10013544067
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