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~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~subject:"Kundenorientierung"
~subject:"Kundenzufriedenheit"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Kundenorientierung
Kundenzufriedenheit
Beziehungsmarketing
53
Relationship marketing
53
Deutschland
47
Germany
47
Theorie
30
Theory
30
Lieferantenmanagement
29
Supplier relationship management
29
Marketingmanagement
24
Marketing management
23
Consumer behaviour
20
Konsumentenverhalten
20
Customer satisfaction
19
Erfolgsfaktor
17
Success factor
17
Salespeople
14
Verkaufspersonal
14
Business-to-business marketing
12
Estimation
12
Marketing
12
Schätzung
12
B-to-B-Marketing
11
Beschwerdemanagement
10
Complaint management
10
Physical distribution
10
Vertrieb
10
Firm performance
9
Selling
9
Unternehmenserfolg
9
Verkauf
9
Brand management
8
Innovation
8
Markenführung
8
Market research
8
Marktforschung
8
USA
8
United States
8
Bundling strategy
7
Leistungsbündel
7
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Online availability
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Undetermined
1
Type of publication
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Book / Working Paper
12
Article
9
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz in Zeitschrift
Non-commercial literature
Working Paper
11
Graue Literatur
10
Article in journal
9
Aufsatz im Buch
9
Book section
9
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Hochschulschrift
2
Thesis
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
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Language
All
English
15
German
6
Author
All
Homburg, Christian
Kawohl, Julian
Han, Heesup
55
Mattila, Anna S.
31
Svensson, Göran
30
Prentice, Catherine
23
Wong, IpKin Anthony
23
Gil Saura, Irene
21
Prybutok, Victor R.
21
Hyun, Sunghyup Sean
20
Jang, Soocheong
20
Shahin, Arash
18
Bilgihan, Anil
17
Gustafsson, Anders
16
Sharma, Piyush
16
Loureiro, Sandra Maria Correia
15
Aksoy, Lerzan
14
Balaji, M. S.
14
Grégoire, Yany
14
Keiningham, Timothy
14
Kim, Wansoo
14
McColl-Kennedy, Janet R.
14
Prayag, Girish
14
Guchait, Priyanko
13
Klaus, Philipp
13
Lee, Choong-Ki
13
Park, Jungkun
13
Sparks, Beverley
13
Assaker, Guy
12
Bang, Nguyen
12
Evanschitzky, Heiner
12
Kim, Woo Gon
12
Quach, Sara
12
Ringle, Christian M.
12
Roberts-Lombard, Mornay
12
Roschk, Holger
12
Ryu, Kisang
12
Söderlund, Magnus
12
Van Vaerenbergh, Yves
12
Casidy, Riza
11
Larivière, Bart
11
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Published in...
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Journal of marketing
4
Journal of the Academy of Marketing Science
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Journal of business research : JBR
1
Kompetenz in Wissenschaft & Management
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
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date (oldest first)
1
Implementing the marketing concept at the employee-customer interface : the role of customer need
knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
2
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
3
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
Führungsverhalten als Einflussgröße der Kundenorientierung von Mitarbeitern : ein dreidimensionales Konzept
Homburg, Christian
;
Stock, Ruth
-
2002
Persistent link: https://www.econbiz.de/10001662736
Saved in:
6
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
7
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
8
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
9
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
10
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
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